After seeing an increase in searches for ‘cheap Easter eggs’ over the Easter weekend, the UK’s leading discount website conducted a flash poll to see how many calories children ate over the four day Easter break.
Throughout the Easter weekend, the UK’s leading discount website witnessed a 130% increase in searches for ‘cheap Easter eggs’ when compared to the two previous weekends. As a result of the increases in searches, the site conducted a study to discover how many Easter treats children consumed over the four day weekend and the calories in those treats.
The study, conducted by www.MyVoucherCodes.co.uk, asked 1,038 parents across the UK, all with a minimum of one child aged between four and ten years, the average number of Easter eggs, hot cross buns, fizzy drinks and Easter treats they ate over the long Bank Holiday weekend.
According to the research, the average child aged between 4 – 10 years ate four Easter eggs over the four day break. Respondents were shown a size chart of Easter eggs and asked, on average, what size Easter eggs their child mostly ate over the Easter weekend, to which the most common answer was ‘medium’.
In the size guide, the respondents were shown that the average medium sized Easter egg (200 grams) contained 550 calories; therefore, throughout the Easter weekend, British children consumed an average of 2,200 calories from Easter eggs alone.
In addition to the Easter eggs, the study found that, on average, children ate 4 hot cross buns over the Easter weekend, totalling 744 calories. Furthermore, according to the results, an average of four cans of fizzy drinks were drank over the four day weekend, totalling approximately 556 calories.
Further to the Easter eggs and fizzy drinks, the respondents stated that their children ate approximately five ‘small’ Easter treats over the weekend. With each ‘small’ Easter treat representing around 100 calories, something which respondents were aware of, this equates to a further 500 calories consumed by children over the Easter weekend.
To calculate the total amount of calories consumed by children over the Easter break, MyVoucherCodes.co.uk added all averages stated in the poll together to reveal that over the four day Easter weekend, children aged between four and ten consumed approximately 4,000 calories in Easter treats alone.
What about the Mums and Dads out there...........?