Monday, 24 March 2014

A Consumer Study Reveals Five Million Parents May Be Stopping Their Children’s Cows’ Milk Consumption Unnecessarily

In the UK, one in five consumers have ditched cows’ milk for a range of alternatives, however, a new study is set to help millions of people, and especially children, with undiagnosed intolerances get back to dairy.[1]

A study, published today by a2 Milk UK has revealed that out of all parents that consider themselves as dairy intolerant, 39 percent would not let their children drink cows’ milk, even if the child doesn’t suffer from problems with it – that’s 4.9million families in total nationwide.[2]

It also revealed that 57 percent of people that consider themselves as ‘dairy intolerant’, haven’t actually been diagnosed at all, meaning that at least 7.2 million people could potentially return to dairy and the health benefits it provides.

The study, which surveyed 300 people who consider themselves to be ‘dairy intolerant’, revealed that 82 percent of all respondents had not been medically diagnosed with a problem by their GP, so may unnecessarily be avoiding dairy products through fear of negative side effects.[3]

a2 Milk’s campaign is designed to educate people about the two types of cows’ milk available in the UK – each naturally containing a different protein.  The campaign is urging people who believe themselves to have a problem with dairy to simply try cows’ milk that contains the A2 protein only, instead of the regular cows’ milk that contains the A1 protein. 
Dr Hilary Jones, GP and TV doctor comments on the findings from the a2 Milk UK study: “In the UK, we know that only five percent of people are medically diagnosed as lactose intolerant[4] – that’s a reaction to the naturally occurring sugars in cows’ milk.  What this new study has revealed – is that 7.2 million people may have left dairy behind unnecessarily - this very concerning, given the nutritional benefits it provides.
“What’s even more concerning is the amount of parents that have stopped their children from drinking cows’ milk – 39% is an alarming figure, and could have a major detrimental impact on the next generation’s growth and general health.”
Scott Wotherspoon, CEO of a2 Milk, UK said: Our study shows that a large section of the UK population have stopped or dropped their consumption of cows’ milk.  This study now gives us the evidence we need to go out and educate people who may have turned their backs on cows’ milk unnecessarily, to come back and give it another go.
“Over the last two years we have helped 20 farms in the UK convert their herds from producing A1 milk to A2 milk from pure A2 cows, to enable people to come back to the pleasure of drinking real, fresh milk.” 
For more information on the study, and to find out more about getting back to dairy, consumers should visit

[2] Calculated as follows: 20% of the UK population consider themselves dairy intolerant, amounting to 12.8 million people in the UK.  The a2 study revealed that 57% of all these people have not been diagnosed, which amounts to 7.2 million people.  Out of these, adults, 39% said they would not allow their children to drink cow’s milk, despite them not having an intolerance.

[3] Calculated as follows: The A2 study reveals that out of the 43% people that consider themselves as having been diagnosed as dairy intolerant, only 18% had actually been diagnosed ‘medically’ as dairy intolerant by their GP – this equates  to 2.3 million people in the UK

Monday, 17 March 2014

Splashpoint Leisure Centre Wins Civic Trust Award

Worthing’s Splashpoint Leisure Centre has won yet another award.  It was voted ‘winner’ by the civic trust in last weeks awards ceremony due to its outstanding contribution to the quality and appearance of the build environment. 

The award, collected by Councillor Clive Roberts, recognises designs that demonstrate excellence in architecture or design, sustainability, inclusive design and provide a positive social, cultural, environmental or economic benefit to the local community.

The Civic Trust Awards Scheme was established in 1959 and is the longest standing built environment awards scheme in Europe.  During the last 55 years the scheme has continued in its objective to recognise projects that have made a positive contribution to the local communities they serve.  Worthing Borough Council and Wilkinson Eyre Architects were delighted to receive the news.

The external design of Splashpoint and the way it has been designed to complement its environment and location is what made it stand out from the competition. The shape of the building is designed to reduce the visual mass and mediates the change in scale from the terraced houses that line the coastal road to the expansiveness of the open sea. The sloping copper roof is intended to weather with the environment and compliment the natural surroundings.

The building has been raised so that from pool level, there is a powerful visual connection between the pool and the sea and praise was received from the judges in relation to the use of light in the main swimming areas. 
All these factors ensured Splashpoint again won an award having previous been voted winter by the World Architecture Festival in Singapore within their sports category.

Worthing Borough Council and Worthing Leisure are delighted with the award and all the positive publicity received.  Customers are flocking to Splashpoint, memberships are at an all time high and it is a success of which the whole town can be proud.

Wednesday, 12 March 2014

Parents reveal that sex stops after 3 children!

Top concerns of new mums revealed in survey

 Body confidence, getting sleep, sex and pelvic floor problems are key issues

TV fitness coach Jane Wake and Mother Nurture from Kegel8 are on-hand to help strengthen and tone pelvic floor muscles for more control and  better sex 

New research by leading women’s intimate health company, Kegel8, reveals sex stops for 1 in 4 couples, after having a baby, and only 13% surveyed feel their sex life has remained the same as before the baby’s birth.  New parents revealed that sex became the ‘elephant in the room’ with 1 in 5 men expressing difficulties initiating sex with their partner, and 44% of women feeling nervous about having sex for the first time after a baby.  New mums were concerned about pain and soreness during sex (38%) for the first time after birth, and over a third were worried that sex may not be as enjoyable as before.

“Having sex for the first time after having a baby can be a difficult conversation for many couples,” says Jane Wake, TV exercise coach - expert in pre and post natal fitness. “Dads don’t want to put pressure on their partners, and new mums may not feel ready yet.  So it’s good to communicate with each other and be open about your needs, worries and anxieties!”

Baby’s health and happiness was top priority for new mums, but key worries included getting enough sleep and regaining body confidence.  A quarter of new mums were concerned about toning their pelvic floor to avoid leaks – but 1 in 5 women thought pelvic floor exercises just didn’t work for them.  Kegel8 has evidence to suggest that 50% of women in the UK don’t know how to produce an effective pelvic floor muscle contraction, and may actually be working the larger muscles in error; putting additional pressure on the abdomen.  It’s no surprise that 63% of new mums want to know more about pelvic floor muscle exercises, and believe more information is needed. 

To help expectant and new mums gain confidence and control, Kegel8 has launched a revolutionary new product - Mother Nurture Pelvic Floor Toner, (RRP £79.99, available from a 3 in 1 electronic Pelvic Floor Toner and Labour TENS featuring a unique combination of pre-set programmes to strengthen your pelvic floor muscles before pregnancy, and re-build muscle strength after birth.  Even if manual Kegel exercises are done correctly, they target just 40% of the muscle group you need to work - an electronic pelvic floor toner can reach 90%! The Labour Tens also provides natural pain relief during labour by sending a gentle electric current through the body, helping to stimulate the release of endorphins.

Dedicated to helping new mums, Kegel8 has teamed up with TV exercise coach and expert in pre and post natal health and fitness, Jane Wake, to create Kegel8Mum – an easy to follow guide to help build core muscle strength and stability through a range of simple exercises.

“During pregnancy, our bodies go through a massive transition.  Hormonal changes can loosen your pelvic floor muscles, which, as the growing baby presses on the bladder, can lead to weakened control, and potential leaks.  The good news is there are many kegel exercises you can do before and during pregnancy to build core muscle strength and prepare for childbirth. Getting fit ‘down there’ can tighten and lift your pelvic floor meaning better bladder control and an easier birth - not to mention increased sensation during sex.” 

To download Jane Wake’s FREE & exclusive guide to Getting Your Pelvic Floor Fit, visit